Featured theatre production • As seen on BBC Viva Variety

NOW BOOKING 2027 TOUR

The Freddie Story

Scotland's longest running celebration of Freddie Mercury — positioned as a flagship theatre production for touring venues.

THE FREDDIE STORY blends storytelling, live performance and audience interaction to create a powerful journey through the life of Freddie Mercury — from intimate early moments to the huge emotional highs of Queen's greatest hits, building toward a concert-style Live Aid finale.

Flagship Best Acts production

A flagship touring theatre production

Performed by Jim Smart — Scotland's longest-running solo celebration of Freddie Mercury (established 2004) — The Freddie Story is more than a standard tribute set. It is designed as a live theatre event, moving from intimate storytelling to a full-scale concert finale.

Featuring unforgettable songs, audience interaction and powerful vocals, this is more than a tribute — it is a celebration. For promoters and venues, it offers recognisable box office appeal, premium visual branding and a show concept that sits confidently within theatre programmes.

120 minutes including interval
"A theatrical celebration of Freddie Mercury's life, music and legacy — blending storytelling, live performance and audience interaction into two unforgettable acts."

A proven, theatre-ready production with strong audience appeal, flexible staging and minimal technical requirements.

Show highlights

Built for emotion, energy and audience connection

Incredible Vocals

Jim Smart — Scotland's longest-running solo celebration of Freddie Mercury since 2004 — brings stage presence, vocal power and deep audience connection to every performance.

Two-Act Theatre Show

120 minutes including interval. Act One is a narrative-driven story of Freddie's life. Act Two transforms the theatre into a full-scale Live Aid concert finale.

Live Aid Finale

The second half recreates the energy and power of Queen's legendary Live Aid set — widely regarded as one of the greatest live performances of all time.

Made for Queen Fans

A celebration of the life, music and legacy of Freddie Mercury for dedicated fans and wider audiences alike. Songs are experienced as part of the story, not just performed.

Tour dates

Theatre, Arts Centres and Live Venue Tour Dates

Sun 6 Sept 2026, 2:00PM

Denny Civic Theatre, Dumbarton

Doors 1:00 PM · Sunday Matinee

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Edinburgh Fringe 2026

A triumphant 19-date Fringe run

The Freddie Story completed a successful 19-date tour at the Forest Theatre, George Street, at the Edinburgh Fringe from 7th–28th August 2026 — playing to packed houses and earning rave reviews from the press and audiences alike.

19

Performances

7–28 Aug

Edinburgh Fringe 2026

★★★★★

Rave reviews from press & audiences

Watch from the Forest Theatre

Edinburgh Fringe 2026 — Live at the Forest Theatre

What press & audiences said

Audience★★★★★

"As a huge Freddie Mercury fan, I'm always nervous about whether an impersonator will do him justice, and I'm so happy to report that Jim was PHENOMENAL! His voice impressively evokes Freddie's, and his range and endurance are top tier. This is a super fun experience, that will get you on your feet dancing. Definitely worth the ticket and a really fun and uplifting way to end your Fringe!"

Audience★★★★★

"Absolutely loved it! I've just come out of The Freddie Story – A Live Theatre Concert and I'm still blown away! Jim Smart is an incredible artist. His voice, energy and stage presence are absolutely spectacular. You can feel the passion and emotion in every moment, and he brings Freddie's spirit and music to life in such a beautiful way. It was emotional, powerful, fun and unforgettable. If you love Freddie Mercury and Queen, you absolutely have to see this show! One of my favourite Fringe experiences. Highly, highly recommended!"

Audience★★★★★

"Show was AMAZING! He deserves to perform for thousands. Incredible voice and performance. We rocked out."

Press★★★★★

"A hidden gem of the Fringe. Jim Smart — Scotland's longest running solo Freddie Mercury performer — brings to life the dynamism and character of this most iconic of frontmen in a non-stop, intense performance with costume changes, cinematic visuals and live vocals of the finest kind. Queen fans were on their feet, turning the intimate Forest Theatre into a stadium experience, capturing a tiny bit of the excitement of Live Aid 1985."

John Murray, Fife Today

Press review, Fife Today
Press★★★★★

"It's difficult to pull off Freddie Mercury's vocals, but this singer does a fantastic job, interspersed with video to tell the story. An accomplished show that generates an energy which oozes out into the auditorium — fun for fans of Queen and Freddie Mercury."

r/edinburghfringe

Edfringe Mini-reviews
Audience★★★★★

"I've seen Jim Smart perform as Freddie Mercury before and, as usual, I was not disappointed! A fabulous vocal and an amazing performance that had everyone on their feet."

Why audiences respond

Recognisable songs, emotional storytelling and a live atmosphere that feels like a proper theatre event. 100 minutes of iconic hits and unforgettable moments.

Ideal venues

Theatres, civic halls, arts centres, town halls and community venues seeking a premium tribute theatre offer with flexible staging and minimal technical requirements.

Promoter value

Strong title recognition, visual sales appeal and a clear, marketable show concept — proven box office appeal with a theatre-ready production.

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